Shanghai International Bakery Exhibition 2023
June 05-07, 2023
National Exhibition and Convention Center-Hongqiao·Shanghai
About CBE CHINA 2023
As an annual event of the Chinese baking food industry, Shanghai International Bakery Exhibition (CBE) was successfully held at National Exhibition and Convention Center(Shanghai Hongqiao) from June. 05-07, 2023. The exhibition has a total exhibition area of nearly 50000 square meters and nearly 1166 booths, attracting nearly 1000 outstanding suppliers and 72656 professional audiences from 23 countries and regions around the world to participate in the exhibition, which breaks the record of CBE over the years. The three-day exhibition integrates product display, purchasing and trade matching. Many exhibitors have shown outstanding achievements in this event, which also indicates that CBE has become the leader in professional trade events in the field of Chinese bakery products. CBE-Shanghai International Bakery Exhibition is a professional trade exhibition combining of product display, purchasing and trade matching in
the field of Chinese bakery products. It was founded by Golden Commercial, a well-known exhibition organization,which has decades of exhibition and conference in the field of food in China, accumulating hundreds of thousands of national and foreign outstanding suppliers and rich buyer resources and combining the five advantages of baking industry, market economy, regional location, brand benefit and exhibition hall. At the same time, the exhibition is guided by market development, based on Shanghai, facing the domestic and international, making full use of the
Yangtze River Delta region and economic excellence, integrating the Yangtze River Delta and Belt and Road Initiative opportunity to provide world baking enterprises with the development platform containing the best product trade, technical exchange and information expansion.CBE-Shanghai International Bakery Exhibition has four thematic exhibition areas: baked food, baking raw materials, cake cream and baking equipment. During the exhibition, there were also many activities and forums, such as the China International Aviation, Cruise and Railway Food & Beverage Exhibition, China International Cook Championships for Air Travel Dinner by Excellent Chef, the Merchants Food Special Purchasing Conference, the baked goods match meeting, the provincial and municipal dealers and agents’ sorority, and the International Tourism and Catering Service Buyers Meeting,providing a live b2b business exchange platform for the majority of customers to seek common development.Looking ahead to 2023, the CBE-Shanghai International Bakery Exhibition will reach a higher level and become a wonderful and memorable event at home and abroad, whether in the scale of the exhibition, the quantity and quality of the exhibition or the invitation of the audience, the exhibition service, the market promotion, and so on. In the long run, no matter whether you are an exhibitor or a buyer, you will win the expected results!
Exhibition Strengths
·Supported and joined by over 100 domestic and foreign media, which has ensured wide publicity and wide coverage;
·Supported by many industry associations and co-organized by industry leaders;
·Taking full advantage of accumulated 500,000 pieces of professional visitor database and organizing specialists at home and abroad to visit the exhibition.
Major Exhibits 
·Food, pastry(moon cake), bread, cake, biscuit, catering raw materials, ornament and food Original Equipment Manufacturer;
·Special oils, cream, special flour, pre-blent bread flour, frozen dough, starch, potato products;
·Fillings, fruit materials, nuts, preserved fruits, fruit cans and other pastry(moon cake)ingredients;
·Bakery equipment and appliance, manual bakery equipment and appliance, baking products and finished products;
·Pan for frying filling of foods, jacketed pan; (fillings) automatic measurement packaging machine;
·Biscuit production equipment, raw materials and packaging
·Moon cake packaging, fillings, mould and production equipment;
·Cabinet, store and refrigerated cabinets, store ornament;
·Flour improver, bread improver, cake improver, modifier for convenient noodles, preservative, yeast, spices, flavors, colors,sweeteners and other relevant food additives.
·Food (moon cake, biscuits, cold food, pasta, chocolate, etc.) packaging machinery
·Production equipment, raw materials and products for Pastry, kitchen, western restaurant and cafes;
·Dried meat floss, chocolate products, sugars, candles, simulated food model and other cake decorating materials;
·Coffee, coffee products, coffee machine, coffee processing equipment;
·Baking techniques, books & periodicals, baking training institutions and other relevant food equipment, appliance, tools, metal detecting equipment, etc.
Target Audience
·Competitive dealers, agents, distributors, retailers, franchisees and special supplying centers with network distribution terminals;
·Large supermarket, chain stores and counters, community chains and convenience stores;
·Hotels, western restaurants, clubs, resorts, Group-Purchase centers of top 500 enterprises and other Group-Purchase companies;
·Foreign purchasers in China, import & export trading companies, over 130 commercial departments of foreign embassies, senior management of enterprises, etc.
·Specially invited buyers’ BizMatching: According to your target users, the organizer will specially invite your potential buyers to communicate with you face to face. The activity of specially invited buyers’ BizMatching is strongly welcomed by the industry. Many specially invited buyers have reached the purchasing agreement on the spot, which has improved the efficiency and also saved time and travel cost.

Booth Booking

To reserve the booth of Bakery Show Exhibition 2023 immediately, admission is free for pre-registrants , as well as possess the VIP channel to avoid waiting in line and receive a Show Guide. If you want to learn more information, please feel free to contact or call the below telephone number.