• 1. The bond of friendship and the bridge of commerce for wine

    Shanghai International Food & Drinks Fair (SFDF) is widely spread by the industry as “the bond of friendship, the bridge of commerce”. Relying on China’s unique geographical advantages and strong Chinese consumption market demand, Shanghai Food & Drinks Fair aims to create an top influence event of international alcohol drink and food industry in the Asia-Pacific region. Every year, tens of thousands of new alcohol drink and food products at home and abroad will be presented and tens of thousands of professional buyers will attend the show, which provides an excellent opportunity for production enterprises, product sales and general agent enterprises to find distributors, agents and establish marketing system. At the same time, many overseas enterprises and industry organizations also hope to introduce more and better quality food and alcohol products into China through the SFDF that display window and trading platform, so as to expend the huge market share of China and meet the huge consumption demand. After several years of accumulation and precipitation, SFDF has become a comprehensive platform for food and alcohol drink enterprises in the world to grasp consumption status, development trend, trade and exchange, and political and enterprise exchanges. During the exhibition, it will welcome tens of thousands of alcohol drink and food industry merchants from all over the world, brewing happy wine and sharing sweet food.
  • 2. Expanding the Wine Consumption Market, Building a Trading Platform

    As one of the four major import wine exhibitions in China, GOLDENFOOD Thematic Events – Shanghai International Wine & Spirits Exhibition(SUPERWINE) has been strongly supported by China Entry-Exit Inspection and Quarantine Association, Shanghai Liquor Monopoly Administration, Shanghai Association For Liquor and Sprits Circulation, Shanghai Drinks Association, Shanghai Import Food Enterprise Association, IFSP, Comité Champagne (CVIC), COGNAC, Mexico Tequila Association, Hong Kong Wine Merchants’ Chamber of Commerce, many Embassies and Consulates. domestic and overseas GOVs and related industry organizations. Meanwhile, the fair also attracts the attention from international organizations of France, Germany, Italy, Spain, Chile, South Africa, United States, Argentina, Portugal and Australia that participate in the show as National pavilions. More and more international industry associations expect to bring more high quality wine & spirits to China market with the help of that display window and trade platform of Shanghai in order to strive for larger market shares and meet huge consumer’s demands.
  • 3. Integrating Baking Field Resources, Leading the Industry Development

    GOLDENFOOD Thematic Events – Shanghai International Bakery & Shop Exhibition(BSE) is an integrated professional exhibition for products display, purchasing and trade matching in the field of Chinese bakery products, with such five advantages of baking industry as market economy, location, brand effect and well-equipped exhibition center. BSE is composed of four parts, including baked food, baking raw materials, cake cream and baking equipment. It provides a face-to-face trading opportunity by means of special purchasing meetings of shopping malls, bakery matchmaking meetings and exchanges for various dealers, agents, member companies of associations from many provinces and cities. BSE has become a barometer and booster in the baked food industry in East China with great effort of cultivation. Guided by market development, based in Shanghai, facing domestic and international markets, BSE makes full use of advantages of the Yangtze River Delta region and economic development and integrating the Yangtze River Delta and Belt and Road Initiative opportunity to provide global baking enterprises with the development platform of products trade, technical exchange and information expansion.
  • 4.Carrying Forward the World Tea Culture, Expanding Trade Deals.

    GOLDENFOOD Thematic Events – Shanghai International Protected Geographical Indication of Tea and High-end Custom Tea Expo(GIHT) is the professional procurement event of tea industry in China. The purpose of the exhibition is to consolidate poverty alleviation results and rural revitalization strategies, create a great tea market environment, expand county tea trade and promote the development of the tea industry. Besides, it covers the whole industry chain of the tea industry, including six categories: red, green, yellow, black, white and oolong teas, and products such as tea drinks, tea clothes, tea sets, tea food, tea packaging, tea machinery and other supporting equipment etc.. GIHT concentrates on superior products at home and abroad. It enjoys the advantages of the global economic status of Shanghai with unique Shanghai culture and the opportunity of the Belt & Road. At the same time, it carries forward Chinese tea culture, expands tea trade transactions, promotes the development of the tea industry, and opens up new channels as well, which helps to carry out trade and strengthen cooperation with tea enterprises in various places for countries and promote the common prosperity of the world economy and China’s tea trade. Furthermore, the exhibition will create the online and offline display trading platform of “3 days add 365 days” for providing comprehensive, multi-mode and multi-channel services for more tea companies to expand into the World market.
  • 5.Strengthening the Protection of Geographical Indication Products, Consolidating Poverty alleviation results

    GOLDENFOOD Thematic Events – China (Shanghai) International Protected Geographical Indication Products Expo(PGIE) is a professional stage to promote the protected geographical indication products, demonstrate the development result of characteristic agricultural, and carry out local cultural tourism resources for local governments at all levels and agricultural organizations of origin of geographical indication products. Besides, it expand the market share of geographical indications and regional specialty products with business negotiation by displaying both Chinese and foreign geographical indications and regional special products. With the help of trademark brand image and trademark culture display, the achievements and brand image of the geographical indication companies will be displayed by means of series of forms. The main contents of the exhibition are product display, company profile, brand connotation, brand culture, strategic achievement, development history, product image spokesperson display activities, etc. Through the all-round docking of policy resources, media resources, channel resources, investment resources, service resources and information, we can realize the purpose of showing local tourism resources, local customs, promoting characteristic agricultural achievements, selling geographical indication products, and attracting investment from Chinese and foreign businessmen.
  • 6.Focusing on the Catering Industry Chain, Advocating the Catering Industry

    GOLDENFOOD Thematic Events – China Catering Expo (CIE) is the first exhibition that put forward the concept of catering industry since the founding of New China. It is an entire industrial chain event of catering and food industry, which is held on the basis of the development status of China’s catering industry and the necessity of the development of catering industrialization, and the goals of breaking the consumption habits of the traditional food industry and establishing the
    catering industry consumption market. With the theme of “focus on the future development of Chinese catering industry”, the exhibition integrates and penetrates the whole industry chain of catering industry and food through different exhibition categories. The categories of exhibits cover six major themes, including new food materials and condiments in catering, central kitchen and integration, food packaging technology and materials in catering, refrigeration and cold chain logistics, new retail and information management in catering and catering chain. Using the platform of the food fair to promote the development of China’s catering industry food, bringing new opportunities for the sustainable development of China’s catering industry, industrial transformation and upgrading, and adapt to new consumer demand.
  • 7.A Bite of China’s Hotpot, The World’s Hotpot

    GOLDENFOOD Thematic Events – Shanghai International Hotpot Industry Trade Fair (SHCE) is a professional procurement event in the highest specification hotpot field in China. The exhibition takes “China on the tip of the hotpot” as its theme and serves the whole hotpot industry chain through the blending and infiltration of different categories of exhibits. The exhibits covered six major sectors of the catering industry, including hotpot condiment and seasoning, hotpot special ingredients and products, frozen treated food and raw materials & indirect materials, hotpot related equipment and famous hotpot and catering chain. Along with the exhibition, China Hotpot Industry Development Conference, World’s Sichuan Hotpot Banquet Competition, Sichuan Hotpot Chain Merchants Franchising Meeting and Excellent Suppliers Promotion establish a good communication platform for hotpot enterprises to correctly grasp the current consumption situation and development trend, enhance mutual understanding and friendship, and promote cooperation between suppliers and buyers to achieve win-win cooperation.
  • 8.Professional Information Sharing of Condiments Industry for effective docking

    GOLDENFOOD Thematic Events – Shanghai International Condiments & Food Ingredients Exhibition(SCFE) is a well-known professional event in China’s condiments industry. “Integrate industry chain resources and promote brand” as its theme, the categories of exhibits cover upstream companies for production, processing, packaging and transportation, downstream finished products, and other upstream and downstream companies for condiment, manufacturing machinery and ingredients, etc., so that better provide a platform for domestic and overseas condiment enterprises in the catering field to showcase new products, promote brands and communicate and exchange information. At the same time, it provides opportunities for condiment manufacturers to establish business contacts and conduct trade negotiations with wholesalers and retailers. During the exhibition, it will attract well-known dealers, e-commerce, catering companies, wholesale markets, supermarkets and other buyers in the catering and condiment industry at home and abroad to attend the show. Besides, companies can also share the buyer resources of GOLDENFOOD to improve sales channels and brand image as well.
  • 9.Promoting the Development of the Light Catering, Franchise Information Interaction

    As a professional activity in the field of China’s light catering chain industry, GOLDENFOOD Thematic Events – Shanghai International Light Catering Chain Exhibition(CHAIN CHINA) is an important platform to promote the industry development and information exchange. Nowadays, it has accumulated more than 2,500 light catering chain brands and related industry resources so far, spanning suppliers and service providers, commercial real estate and supporting resources in light catering chain industry around the world. Besides, the show attracts representatives from relevant government departments and industry associations, leader enterprises, news media, industry investment, chain franchise, commercial real estate and leading service providers to attend the show every year. Relying on Shanghai’s unique geographical advantages and its best investment hotspot, it is committed to creating an top influential investment and entrepreneurial event for the light catering chain industry in the Asia-Pacific region, as well as building a social platform for investors in the industry with quality business resource.
  • 10.Promoting on-board Catering Development, Achieving Win-win Cooperation

    GOLDENFOOD Thematic Events – China International Aviation, Cruise, Railway Food and Beverage Exhibition (CTCE) is the only professional procurement event in the field of tourism catering services in Asia, which attracts nearly 1,000 major catering services companies (serving aviation, cruise, train, military, learning, factory, hotel etc.) and tourism catering suppliers at home and abroad, and tens of thousands of global professional buyers. During the exhibition, travel catering service companies succeed in collecting samples and information by means of the Suppliers and Buyers Meeting where one-to-one and face-to-face communication is available. Besides, there are International Aviation Travel Food Chef Culinary Championships, Travel Catering Buyer Meeting and other activities as well. The International Aviation Travel Food Chef Culinary Championships is a platform for excellent chefs of in-flight meals field to compete, which helps to improve the quality of in-flight meals, promote the development of tourism food, and increase satisfaction of passengers through the innovative exchanges among chefs. The exhibition aims to build a platform for both supply and demand sides of the tourism and catering service sector to enhance mutual understanding and friendship, and promote win-win cooperation between supply and demand sides by face-to-face communication.